Hermes Brand Extension Proposal by Angela Peng - Issuu
How Did Prada Become a Popular Brand? - Almowafir
PRADA Beauty - Shop Online | Lane Crawford
Brand Extension for Apple by Shina Ahluwalia - Issuu
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
Full article: The dilemma of luxury brand extensions
Luxury Brand Extension – Ferretti Yachts
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
Case Study 3&4.docx - Case Study 3 (Prada) 1. Identify the brand architecture strategy pursued by Prada and explain the rationale behind adopting this | Course Hero
Brand Extension Assignment - Louis Vuitton
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Brand Extension Overview & Examples | What is Brand Extension? - Video & Lesson Transcript | Study.com
PDF) Brand and line extensions: an empirical study from the new age luxury industry
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
![PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/57c5044afd887883928eec6f4028d6cc7783c64a/11-Table4-1.png "PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar")
PDF] Downward Price-Based Brand Line Extensions Effects on Luxury Brands | Semantic Scholar
Luxury product to service brand extension and brand equity transfer - ScienceDirect
Hermes Brand Extension Proposal | Dior and i, Hermes, Old money style
KnowledgeBox Jan07 | PDF
Fur Free
Prada Business Model Evolution and Future
Brand Extension | SpringerLink
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
